Analysis of the fabric , structure and style characteristics of cosmetic tube packaging

cosmetic tubeModern cosmetics packaging has the subsequent characteristics within the selection of packaging materials and containers, the structural design of packaging containers, and therefore the decorative design of packaging containers

1. Plastic materials and composite materials are widely utilized in cosmetic tubes, and therefore the design of packaging containers, especially plastic bottles, also tends to be diversified.

2. the utilization of glass bottles is restricted . thanks to the inherent shortcomings of glass bottles, for ordinary cosmetics, plastic containers or composite containers are usually wont to package plastic or composite materials. Plastic containers or composite containers are usually used for packaging. For high-end cosmetics or perfumes and other volatile and easy-flavored cosmetics, glass bottles are usually used for packaging.

3. Diversified packaging container specifications to satisfy different consumption levels. thanks to the fierce competition within the cosmetic tube market, manufacturers are investing more and more in cosmetic tubes. For medium and low-end cosmetics, so as to satisfy different needs, the packaging container capacity is diversified to facilitate consumer choice; for high-end products, small-volume packaging is employed to satisfy the requirements of low-income people, especially to satisfy the buyer psychology of young girls thanks to curiosity .

4. Design of cosmetic tube series. The so-called series packaging design refers to an equivalent sort of commodity packaging design supported different colors, water patterns or different modeling structures under the premise of uniform trademark patterns and text fonts. It requires differences in similarities, similarities in differences, diversity, and a way of justice. within the actual application of cosmetic tubes, there are generally two situations: one is to pack cosmetics of an equivalent brand with different functions serial to facilitate consumers to get , and therefore the overall price is less than the entire price of individual purchases. for instance , a series of cosmetics of a particular brand should maintain the general design style, then use large containers to pack various cosmetics as a sales unit for sales; the second may be a series of cosmetics of an equivalent brand, with an equivalent main function but different auxiliary functions, or an equivalent brand A series of cosmetics with an equivalent function but different formulations.

5. The cosmetic tube should meet the requirements of individualized development. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by different consumer needs and show the aesthetic appeal of various groups of individuals so as to successfully realize the sale of cosmetics.