If the famous brand is divided into grades, then the century-old Louis Vuitton is definitely the famous brand in the famous brand. It started with suitcases and leather bags. In recent years, it has detonated the global famous brand craze, and has established the brand image of "high-end leather products = LV Monogram". In 1837, the young Louis Vuitton dared to travel long distances to Paris to pursue his dream, which also seemed to imply that travel, adventure, and courage had become the brand spirit of LV throughout the centuries. Vuitton used unique fabrics to make leather goods for the nobles, and it quickly attracted attention and became the most popular brand used by the noble class at that time. Vuitton opened its first travel leather store in Paris in 1854, and a brand representing high-quality travel luggage was born. In 1896, George Vuitton, the son of Louis Vuitton, designed the "Monogram" totem with the abbreviation of LV and a four-petal pattern, which became the eternal symbol and symbol of LV. In 1914, LV opened its first large-scale specialty store on the Champs-Elysées in France, becoming the first large-scale leather specialty store in the world. In addition to suitcases, leather goods and fashion, LV, a century-old store seeking innovation and change, has also stepped into other fashion fields. In 1998, Marc Jacobs, a big urchin in the fashion industry, was invited to take the helm and lead this huge ship to continue its voyage. Marc is from the United States, but he is deeply fascinated by the history, culture, foundation and classic spirit of clothing. Marc's design concept is based on practicality. He believes that fashion is the most practical if it can be worn out. He pays attention to design details, blends his unique vision, and derives an outstanding feminine style. Classic suitcases, bright and innovative handbags, LV's noble spirit and quality remain unchanged, but under Marc's clever dress, LV has put on a new expression, which is closer to the life of the public. Japanese artist Takashi Myrakami subverted LV with his cartoon world, and also subverted the entire world. LV monograms met the changing fantasy colors to reverse people's visual impression. Suddenly, Murakami's laughing flowers and signature eyes turned into various forms and appeared on LV products. Western classic brands meet Eastern artists who are unbelievable, and this marriage of fashion and art has achieved unprecedented success. Marc Jacobs, who is quite fascinated by Murakami Takashi, said that he most appreciates the dark side of Murakami's joyous works. At the same time, having light and darkness is the real life, and it is also the direction Marc Jacobs wants to lead LV forward. Stunning bold ingenuity, there is no doubt that these new members of LV will be collected in LV's historical archives, and will always occupy an indelible place. But no matter how many fields LV enters and how many new products it launches, LV is still an absolute LV-an epic myth in the fashion industry, a famous brand in the forever famous brand.